How to cheat your social media with a Virtual Assistant

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What would you do if you could wave a magic wand and suddenly have an extra hour or two in every single workday?   Having a Virtual Assistant is like gaining an extra pair of eyes, ears and hands, and at least an hour each day.  You can pass to them a huge range of tasks – pretty much anything that you don’t enjoy doing in your business.

One way you can easily gain time is by handing off at least some of your social media to your Virtual Assistant.  Whether you love social media or loathe it, it’s necessary in today’s world because it is truly the front line of your business.  It’s where you build your brand and interact directly with the customer.

However, social media demands both time and practice.  Developing meaningful relationships with customers and sharing carefully curated content is required to make the most of what social media offers your business.

Recently, an online survey of almost 500 CEOs and small business owners showed that 63% spend nearly 6 hours on social media every week.  (Vertical Response, 2014) That’s an hour a day.  The rest are spending even more time.  Some business owners spend over 21 hours a week on social media alone.  That’s MORE

THAN HALF of a 40-hour workweek. Not surprisingly the same survey also revealed that one in three small business owners would prefer to spend less time on social media.  We’re betting you’re one of them, so let us give you some ideas for how easy it is to hand this off to your Virtual Assistant!  It really is as simple as 1, 2, 3.

1. Tell your Virtual Assistant what you want.   Start with how frequently you want them to post, and to which channels.   Give them samples of the tone you are looking for, which can be simply pointing them to your existing social media and letting them read previous content.   Share articles that inspire you, sites you read or people you follow so they can understand your point of view and business goals.

2. Have them create content for your approval.  Good social media requires meaningful and frequent content.  Your audience craves value!  A Virtual Assistant can come up with a list of prospective posts for a day or an entire week, place them in a spreadsheet and get your feedback.  Over time, you’ll be amazed at how well your Virtual Assistant knows your voice. You can also have your Virtual Assistant keep an eye on your brand. They can set up alerts and feeds to monitor mentions of your business across the Internet.  Services like Tweetdeck, Google Alerts or Mention.net make this easy. Another great way your Virtual Assistant can also help you is through cultivating a community on your social media channels.  All you need to do is give your Virtual Assistant criteria for the audience you want to reach, then request your Virtual Assistant seek out and connect with people that meet your criteria.  Also, for Twitter, your Virtual Assistant can unfollow people who aren’t active, or appear to be spam.  One great tool your Virtual Assistant can use for this is ManageFiltter.

3. In order to do all this great stuff for you, you will need to give your Virtual Assistant access to your accounts.  This can feel scary, but it certainly doesn’t have to be.  You can do this through a password manager, like Lastpass.  You can also make your Virtual Assistant an administrator of some of your social media profiles, including Facebook, LinkedIn Company pages and Google+ pages.

Another easy way to do this is to set your Virtual Assistant up with access to a social media dashboard like Hootsuite or Buffer.  For example, with Hootsuite you can add them as a team member.  This gives them the ability to post across all of the major social networks.

Having a Virtual Assistant for your social media is truly a best practice.  Picture the freedom you will have after handing off your social media. What do you want to do with those extra hours?  Let your imagination go wild – maybe even take a long lunch! ☺

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